Empathy study results reveal the connection between empathy, culture and the great resignation
Different Shoes: The empathy project
Following on from the 2020 Mentally Healthy Survey, the industry told us what was needed to create more mentally healthy workplaces – more empathetic leaders. To investigate the levels of empathy in the industry we surveyed more than 500 people across creative, media, marketing, digital, PR and publishing backgrounds. We also carried out interviews with key industry leaders to gather their perspectives on the topic. Creatives accounted for 44% of respondents, 21% media, 12% marketing and 11% digital.
Here are the topline findings:
86% OF INDIVIDUALS BELIEVE THAT EMPATHY IS IMPORTANT IN THEIR ORGANISATION, HOWEVER ONLY 38% BELIEVE THEIR EMPLOYER VALUES EMPATHY.
THE TOP 3 BENEFITS OF EMPATHY AT WORK WERE:
- Better collaboration between teams
- Improvement in job satisfaction
- More inclusive work culture
THE BIGGEST BARRIER TO EMPATHY IN THE WORKPLACE?
Time pressures and not having enough time to prioritise it.
70% of leaders believe their workplace is inclusive, but only 55% of Mid-Jnr people feel the same way.
73% of leaders believe their team has a good understanding of their life outside of work, in contrast to only 45% of Mid-Jnr level team members.